He created the ultimate customer connection that others can only hope to come close to achieving.

FORBES: Steve Jobs: Inspired, and Inspiring

What if Steve Jobs failed to ask what if you combined technology and design to create the ultimate customer experience?

FORBES: The Power Of 'What If'

There would however be limited exceptions, as specified in the rule, to permit a broker or dealer to reasonably allocate certain controls and procedures to another registered broker or dealer that, based on its position in the transaction and its relationship with the ultimate customer, can more effectively implement them.

FORBES: No More Tolerance For Unlicensed Driving In The Markets

The Bottom Line: In a free enterprise system, the customer is the ultimate boss of each and every capitalist enterprise, especially in the high tech industry where competition from imitators and innovators is intense.

FORBES: One Question Every High Technology CEO Should Ask Every Day

The short term value of handset sales and the profit from a single new customer is not necessarily their ultimate goal.

FORBES: Apple's Focus Is On Gaining Users, Not Market Share, With Cheaper iPhones

Now the question is whether or not companies can design their customer engagement around instinctive behavior that drives the ultimate result: increased sales and margins.

FORBES: Zara, Microsoft And GORE-TEX - Tapping Real-Time Instincts

As the ultimate boss of each and every capitalist enterprise, the customer is the one who hires and fires each and every member of the organization, including the CEO.

FORBES: The Return of the Customer

Written by Rob Markey and Fred Reichheld, authors of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World.

FORBES: The Root Cause Of Your Customer's Anger

His ultimate downfall was his disinterest and inability to listen to others, whether in the form of customer data or employee feedback.

FORBES: What Happens When a 'HiPPO' Runs Your Company?