The ultimate health care applications will allow us to monitor our body and use the insight from that data to create an actionable, preventative health solution, such as an individual exercise or nutritional plan, in addition to devising a personal cocktail of medicine.

CNN: Your phone will know you're sick before you do

"Health care is the ultimate consumer product -- we all consume it, " Lanier says.

CNN: Forms at the doctor's office just got fun

It will be up to the elections to decide the ultimate fate of the health care bill.

FORBES: The Supreme Court Decision On Health Care -- 9 Things You Need To Know And 2 You Missed

Think about a young women dropping off her infant at day care as the ultimate act of trust born out of a need to delegate.

FORBES: Dare To Be A Better Investor: Tips From Women About Trust

MSAs would give consumers ultimate control of their health care dollars, instead of giving it to third parties, such as employers, insurers and the government.

FORBES: Fact and Comment

But when considering the ultimate fate of technology companies, always ask yourself: will my grandmother care about this company?

FORBES: The Two Types of Companies in Silicon Valley

The ultimate holder of the risk, the investor, has more reason to care but owns a complex product and is too far down the chain for monitoring to work.

ECONOMIST: Securitisation

"Like a lot of people, I thought that an NFL franchise was the ultimate indulgence for men who had made enough money in other pursuits not to care how much it cost, " says Fisher.

FORBES: Sidelines

But seniors would be the ultimate beneficiaries of this, as it would ensure their continued access to the highest quality health care.

FORBES: Gutting Medicare By Refusing To Pay The Bills