He is the first American executive at the company, and given his background at Toys R Us, Gymboree and Pepsico, Uniqlo clearly wants to infuse the company with U.S. retail experience.

FORBES: Is There Room In America For H&M And Uniqlo?

While the U.S. has a number of independent toy retailers, Wal-Mart and Target fight Toys R Us for consumer sales.

FORBES: Battle Grounds Among Toy Retailers: Breaking Down The Consumer Demographics

It has more than 60% of the electronic educational toy market in the U.S. and Europe, selling under the VTech name through chains such as Toys "R" Us.

FORBES: The VTech phenomenon

Among the U.S. companies logging on are Disney, K-Mart, Office Max and Toys "R" Us.

CNN: MIDDLEMEN, BEWARE