The typical program structure ties premium costs for the enrollee to income as a percentage of the poverty level, which, in effect, creates a sliding subsidy scale offering more support to low income individuals.
In the typical capital structure of a venture-backed company, the investors have bought preferred stock, which entitles them to get their money back before proceeds are shared with the management team and other holders of common shares and options.
The difference from typical lead management software is the freedom to create their own view of the structure of the information, and also being able to bring or transfer the context of almost all they know about each lead with their manager, or others in their sales team.