Just how much time and how many resources does a typical agency devote to developing story ideas to take to editorial decionsmakers?

FORBES: Storytelling & Other PR Schemes

Yet, what is startling in all of this, besides the fact that each and every one of them has had a profoundly disruptive impact on what was then the status-quo ante thinking of their time, is that such experiences are not typical of what we see today in large, mature organizations, where fresh new ideas are often so scarce.

FORBES: Unleashing the Energies of the Digital Cowboy Generation

None of the typical follow-up visits, no spec creative work where candidates offer up storyboards, ideas and filmstrips to give a feel for expected TV ads.

FORBES: The Winner's Circle

According to Chua, who expounded on her ideas in a popular book, Battle Hymn of the Tiger Mother, the typical Asian mom prioritizes academics and musical accomplishment (in classical piano and violin only) over typical fun kid stuff like sleepovers and playdates.

FORBES: Tiger Moms Don't Raise Superior Kids, Says New Study