There's an important distinction between these two types of objects: Comets are mostly water, ice and dust, while asteroids are mostly rock or metal.

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Opportunities, another one of the core CRM data objects, for example, can be repurposed to represent many other types of activity.

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Large marketing functions, especially those that are increasingly stocked with entrepreneurial types, will have a tendency to run after too many of those shiny objects.

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We started relational, then objects, then text, then XML, now a lot of different types of unstructured data types all going into the Oracle database.

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