At the same time, many plans are starting to charge different amounts not just for different types of brand name drugs, but for different types of generic drugs, too.

NPR: Seniors Urged to Research Their Drug-Plan Options

In general, you could say that there are two types of advertising: brand advertising and performance advertising.

FORBES: Online Group Therapy Site Finds Success With Content Marketing

Heartening news rang forth from the renewable energy sector this week as a UN-backed study reported that the building of new renewable energy plants has officially overtaken fossil fuel plants in Europe and the US. We also took a look at two brand new types of power plants -- the world's first hydrogen-driven power plant in Italy and the first hybrid coal-solar power plant in Colorado.

ENGADGET: Inhabitat's Week in Green: of mirror cubes and urban icebergs

One of the rare creative types who knows his numbers and enjoys the strategic side of building his brand.

FORBES: Fashioning a Successful Small Business

Novolog is the brand name of one the newer types of very short acting insulins known as insulin aspart.

CNN: Is it harmful to estimate extra insulin before a meal?

Brand advocates can be segmented into groups in case a brand wants to set up different types of reward systems.

FORBES: Ambassador Is A Michigan-Based Startup That Helps Companies Manage Referrals

Does it really want its currently credible name to be associated with the types of stuff that have nothing to do with the intrinsic nature of the brand?

FORBES: Move up http://i.forbesimg.com t Move down

Shimon Brand, Hillel director at Oberlin for more than 30 years, noted that these types of incidents were "exceedingly out of the ordinary" but that students have worked together to address the incident.

CNN: STORY HIGHLIGHTS