With more and more types of documents getting digitized and smartphones replacing former functions of printers (think coupons and tickets), HP needs new ways to drive printer usage.
Their bashes and industry functions give business types extraordinary access to a forum of federal, state and local political leaders they'd be hard pressed to find anywhere else.
But mobile presents a challenging environment with the rise of numerous operating systems, multiple device typesand a diverse range of functions across devices.
Each instrument and each musician takes on different functions: sustaining, modifying, synthesizing and innovating, paired into two key types of roles supporting and leading.