Sommers wanted to find a smoother way to address this type of issue going forward so he built Sqwid to help him manage customer relations for his restaurants.

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That type of retaliatory tactic is bound to backfire, says Robert Dilenschneider, a public relations specialist.

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" Separately, Ulf Pehrsson, head of government and industry relations at Ericsson said, "we don't believe in this type of unilateral measure.

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