Many retailers offered door buster-type deals throughout November.
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These type of deals are becoming a major strategy to meet these challenges.
But, in their letter to the FT, the business leaders argue that, if the UK left the EU, it could spend 10 years trying to renegotiate the type of trade deals achieved by the 27-member organisation, which could "seriously damage our world-leading exports" of legal and financial services.
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The Welsh government has refused to say what those claw backs are, but industry sources say it is not normally higher than 50% in deals of this type.
While the Hinchingbrooke deal was the first of its kind, there are a growing number of trusts that are running up deficits and future deals of this type are not being ruled out.
The industry is already beginning to transform from one-shot daily deals into a new type of local, e-commerce marketing platform fueled by publishers and beneficial for local merchants and consumers.
Much of it will end up flowing into deals that are based on Glass' type of modeling.
As always, careful shoppers can be expected to garner the best deals in used cars no matter what size or type they favor.
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The danger is that Mr Gent's type of bonus will catch on, encouraging other managers to do deals irrespective of whether they create value for shareholders.
And fortunately, funding the latter type of play still pays dividends when done well: great returns have been achieved in deals like Avila, Stromedix, Amira, Plexxikon, BioVex, Intellikine, and many others focused on cutting-edge innovation.
Soon after, he brought in Reilly, a financial type who had spent 14 years at a supplier of printing equipment, to help him do more deals.
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