While opening up two-way control and surrendering the UI to its perceived over-the-top video-providing enemy could change pay-TV as we know it, the trade-off is Google TV compatibility could give 'em the competitive edge they need.
One way to control this process is to use two beams that, when they cross, double the amount of light in a spot, and thus cause the liquid to solidify faster.
Assuming the three-way merger goes ahead, the new group and its two nearest rivals combined will control a little over 10% of the market, paltry compared with the concentration in other basic industries.