"The average American goes to the supermarket two times per week, " wheezes Burkle, still recovering from a cold that kept him up the night before.

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You will want to offer interesting content on a consistent basis, ideally at least two to three times per week.

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Allegiant can fly the bigger, 150-seat planes because it only operates most of its routes two to four times per week, employing many part-time staffers to help move tourists at the beginning and end of each weekend.

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