Second, we should remember that in the last two decades, only two tactics have worked.

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Besides charm, the company has two further tactics.

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Two companies long known for weak product innovation, success driven by market domination and distribution control tactics, are partnering to take on the two most innovative companies in digital technology as they create entirely new markets with new technologies.

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The activist tactics were different in the two cases and all perfectly legal, even though they may fly in the face of the pro-transparency trends that have dominated public and private sector efforts to clean up the mess of 2008.

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For two years Jack committed himself to completing five sales-driving tactics every day.

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So the state of Rhode Island, with lead paint in 60% of its 415, 000 homes (the national average is 25%), changed tactics and brought a public nuisance case against Sherwin and two other past producers of lead-paint pigment.

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That was after two journalists tied the robocalls to the Conservative campaign team in one riding and said there was evidence of similar tactics in 17 more.

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