As a branding veteran, I couldn't help but note how these individual stories characterized the two fundamentally different starting points for achieving the same ultimate marketing objective: Make the sale.

FORBES

Both the Kindle and Galaxy had very robust share gains of 86% and 62% over the two months respectively but these are off of low starting points.

FORBES: iPad US Usage Still Above 80% But Slipping a Bit

He is now the Knicks' starting point guard, leading them to two straight wins and scoring 25 and 28 points, respectively, this after topping 10 points just twice in a two-year career.

WSJ: Jeremy Lin's Success Provides Spark For New York Knicks

The World Bank's survey Doing Business points out some of them: Starting a business there involves nine procedures, which take nearly two months to complete.

FORBES: Fact and Comment