"There were two sets of people who didn't want to give up their power base, " says Morris Tabaksblat , then an outside director and Unilever's executive chairman.

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"We are impressed by the business and we believe that by bringing the two sets of assets and people together we can create one even better company going forward, " said Greene King chief executive Tim Bridge.

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She refers to the two separate mind-sets of the "why" people and the "how" people.

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Yet many startups with visions of high growth start with teams of two to four, including people with differing but critical skill sets.

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This often confuses people into thinking that there's conflict between the two sets of numbers when there isn't: CBO says that federal spending is going to go up to pay for the coverage expansion, but that savings and revenue will go up by even more, leading to a net reduction in the federal deficit.

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These Swiss people would never have seen and did not know anything about these sets of two candidates.

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