The whistles, horses, cars, tiny furniture, spinning dancers, jumping horses and flapping birds produced today are almost identical to those made more than a century ago - though no two toys are precisely the same, thanks to the handcrafted production process.

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Ellie has vertically integrated its production process in-house so it can turn around new designs in two to four weeks, which compares to eight to twelve weeks for larger brands, Geinke says.

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