No what I am referring to is that two word phrase that is surely on the agenda of many a marketing meeting from sea to shining sea.

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Always a phrase or two about the pointlessness of the assignment in relation to the use of time and to things he might otherwise be doing: e.g.

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The answer is that the phrase liquid metal means two rather different things and one meaning applies to Microsoft and the other to Apple.

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He has been repeating the phrase he's used for two years, that "science, not politics" will rule.

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Soccer, in the pundits' time-worn phrase, is a game of two halves.

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Doubts persist about the Israeli prime minister's commitment to "two states for two peoples" even though he used the same phrase when he stood next to President Obama.

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But for the average person using web search engines, there's a really easy one that a lot of people still don't do, although the search engines have made their technologies smarter, and that's using quotations marks around two or more key words that you want to search as a phrase.

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Still, it's going to be interesting to see how Mr. Kushner's sprawling two-part "gay fantasia on national themes" (his phrase) has held up since it closed on Broadway in 1994.

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The writers learned the phrase from a businessman in Brunei, who was trying to understand what two Philippine women were doing there.

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