The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.

FORBES: What haunts the new Toyota Camry and the new Honda Civic?

Several of the book's 11 stories are set in Elk Tooth, a two-bit town of three bars and 80 residents, many with mouth-clogging names: Gilbert Wolfscale, Hard Winter Ulph, Wiregrass Cokendall.

ECONOMIST: New fiction

Mr Davies was well-known for breeding prize-winning Friesian cows but had sold his 50 to 60 strong herd during the last two years to people restocking after foot-and-mouth.

BBC: Villagers talk of shootings 'shock'

While Malaika got its start through word of mouth, school presentations and Tupperware-style bracelet parties, two start-ups are attempting to give it, and other charities like it a national platform.

FORBES: To Find Something Unique, Consumers Turn To Charity Brands

The FDA said exposure to topiramate in pregnancy "is likely to be associated with a two- to fivefold increased prevalence of oral clefts, " a defect of the mouth that can be later treated with surgery.

WSJ: Federal Panel Approves Weight-Loss Drug Qnexa

Fresh fears of foot-and-mouth were partly allayed on Wednesday, when initial results showed that two sheep tested at a farm near Thirsk in north Yorkshire did not have the disease.

BBC: Fresh fears on disease anniversary

That would set up the mouth-watering prospect of four El Clasicos in the space of little more than two weeks, with the clubs also due to meet in La Liga on Saturday 16 April and in the Spanish Cup final on Wednesday 20 April.

BBC: Barcelona 5-1 Shakhtar Donetsk

Juventus stay five points clear at the top, but if Napoli beat Sampdoria on Sunday the gap will close to two points and make the league leaders trip to the Stadio San Paulo on March 1 an even more mouth-watering prospect.

CNN: Messi passes another milestone as Barca ease 15 clear