The metrics, which RadioShack shared exclusively with Forbes, provide insight into the effectiveness of Twitter marketing campaigns, particularly ones focused on gadgets.
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Technology companies have embraced Twitter as a marketing tool with varying success.
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When staffers and contributors publish with our tools, they can choose to simultaneously post their content to Facebook and Twitter (effectively marketing it).
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The good news for marketers is that with the proper plan, current obstacles to success can be overcome, making Twitter a powerful marketing tool.
And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.
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Now you can go even deeper (such as) who are all the journalists on Twitter who have tweeted on marketing.
However Ben Page, chief executive of research firm Ipsos-Mori, told the BBC he believed the real marketing power of Twitter lies not with "historical" material, but with real-time search.
Lightt is the brainchild of CEO Alex Mostoufi, who founded Me.com and sold it to Apple in 2007, President Pam Kramer, former consumer marketing VP at Twitter, and CTO Samuel Sutch, former lead iOS engineer at Yammer.
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On its regular Twitter page, Amex promotes its marketing with Mercedes Benz Fashion Week and answers questions.
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Marketing tip: Use Twitter to promote free webinars, white papers, workshops, videos and educational tips as a series to build engagement and trust.
But it looks as though the events of the last few weeks have accidentally provided Twitter with one of the most powerful marketing campaigns ever seen on the web.
The project gives an interesting look at how Twitter views itself in terms of a marketing channel: It's a way for customers to reach businesses, not the other way around.
Twitter is a large haystack of nonsense and marketing junk with a few needles of news and wisdom.
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Do you want to use Twitter to make a gazillion dollars through affiliate marketing and multi-level marketing schemes?
Members of the U.S. track-and-field team, among others, also took to Twitter in recent days to complain about the marketing rules around the Games, which they said deprive them of income.
You can build a solid brand for your business by effectively executing a comprehensive social-media marketing strategy that includes utilizing Facebook, Twitter, LinkedIn and blogging.
Marketing tip: After setting up a Twitter account in 2006, "I've learned over the years I need to be more 'human' and engage with others and their content, " he says.
In addition to productivity as it ties to time worked, there are also the productivity bonuses associated with the ability to safely use social networks like Facebook and Twitter to meet corporate business objectives in areas like marketing, customer service and sales.
Social is at the center of our marketing applications where we listen to the Twitter feeds, we look at all the Facebook posts, and we let companies analyze what people are saying about their products and services in other social networks.
Having narrowed the field down to about 15 finalists, Vala Afshar, Enterasys' chief marketing officer, says he's convinced Twitter recruiting is the way to go.
Steven Ladin, a 34-year-old marketing executive from Minneapolis, stamps emails with his Twitter and LinkedIn addresses.
An online marketing generalist Laura is also a recognized expert in Twitter.
As she points out, consumer behavior on Twitter could change, especially as Twitter itself evolves, to make it more useful for direct marketing.
Common microvolunteering projects include translating text, writing text for brochures and other marketing materials, and helping a group grow its Twitter and Facebook followings.
The missive set off a firestorm of complaints from Twitter users, who accused Bing of using the tragedy as a marketing opportunity.
Pinbooster works on the sponsored content model like other social marketing platforms, most notably Sponsored Tweets and Ad.ly for Twitter.
Instead, they can use social media such as Facebook and Twitter, mobile ads, and in some cases consumers themselves to do better marketing on the cheap.
And even though mobile marketing is still clearly the elephant in the room for marketers, Twitter is not sitting idly by as more and more consumers and brands jump on the Instagram bandwagon.
Advisers who have a plan for the topics they want to discuss and what format they will discuss them in (whether it's Twitter, podcasts or video) are better positioned to develop their credibility and their overall marketing strategy.
He needs people who are capable of reskilling on a weekly basis, should Facebook, Twitter, Pinterest or Google make any changes to their platforms, or if a new social marketing product come onto the market, or if the company sees an opportunity for a new app to differentiate its offering.
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