Investors include New Venture Partners, which announced the deal Thursday, and TVM Capital.

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Television is the most popular medium in towns and cities, with state-run TVM, the only national network, and private STV topping the ratings.

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Investors are Atlas Ventures, Essex Woodlands Health Ventures, Scale Venture Partners, NGN Biomed, Sutter Hill Ventures, Global Life Science Ventures Fund, FHVF and TVM Life Science Ventures.

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