When TVB began broadcasting in Hong Kong in 1967, it carried virtually no local programming.

CNN: ASIA'S NO PUSHOVER

Such growth will soon make even TVB's fabled library of tens of thousands of programming hours look feeble.

CNN: ASIA'S NO PUSHOVER

Local television station TVB carried the full interview, which is only available in Hong Kong and in Cantonese.

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"The race for viewers became a race for local programming, " says James, who has worked for TVB and STAR TV.

CNN: ASIA'S NO PUSHOVER

Terrestrial commercial stations TVB and ATV reach viewers in neighbouring Guangdong Province.

BBC: Hong Kong profile

The network has always run a far second to TVB, but it recently managed to increase average audience share during prime time to 35%.

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Hong Kong's TVBI -- the international arm of Television Broadcasts (TVB) -- already reaches into several Asian markets and beyond, to Chinese communities just about everywhere.

CNN: ASIA'S NO PUSHOVER

The company also struck deals with On Media in South Korea, Mediacorp TV in Singapore, TVB in Hong Kong, Solar in the Philippines and UBC TV in Thailand.

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