Typically, says Poptent president Neil Perry, marketers buy broadcast-ready spots for TV spots and Web videos.
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But ultimately all TV spots are judged by how well they perform off the field.
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Selena Gomez and Sofia Vergara both unveiled collections and appeared in TV spots this past Fall.
The TV spots were equally elegant, with a narrative that transcended not just computers but consumerism at large.
Oscar-winning documentary filmmaker Errol Morris directed the TV spots, which mark a sharp departure from the company's previous ad effort.
Coke, whose campaign features a mobile-optimized website that enlists game viewers to help decide the ending of its TV spots.
That e-mail reach was demonstrated recently when the group put out a notice seeking Asian American actors for 30-second TV spots.
It's great fun to see the evolution of the TV spots, peddling as they do the proposition that democracy should be fun.
Almost all of the TV spots, heart-breaking stories of homeowners, and burning faucets are actually from bad cement jobs, not the fracking.
The fundraising campaign lasts one month and, through thousands of TV spots, the public is invited to donate by phone directly to UNESCO.
One could argue that the PR and social exposure alone were enough to justify our investing in the production of our first TV spots.
The TV spots were just one part of an ongoing integrated campaign that has digital advertising at its core and includes print, social and experiential components.
This six-hour ordeal of radio and TV spots plus a print ad wasn't totally selfless: General Mills is sponsoring the U.S. leg of her I Am tour this summer.
In this age of consumer control, brand marketers and traditional ad agencies are actually leading their marketing efforts with event-based programming, and then turning that footage into TV spots.
Disguising a come-on as a videogame lets sponsors interact with a target audience and reach clutter cutters--consumers who zap pop-up ads on the Internet and use TiVo to skip TV spots.
The Yahoo machine could get only more powerful as high-speed broadband services expand and it combines the "rich media" of TV spots with the instant interactivity of point-and-click on the Web.
Hillsman also worked with a shoestring budget in Ventura's 1998 gubernatorial campaign, where analysts say he had voters laughing all the way to the polls with two of his TV spots.
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One pivotal turn in the 1996 campaign occurred in a matter of a few days in New Hampshire, when Bob Dole knocked down a surging Alexander with some well-timed TV spots.
Unfortunately, the predominant model to-date has been to attach the interactivity to linear TV spots, thus somewhat undervaluing the viewers evolving behaviors and the ability to reach that viewer in a lot more places throughout their TV viewing experience.
The model also indicated that the carmaker would have sold just as many vehicles but spent less on advertising if it had allocated 40% of its budget to print and dialed back spending on TV spots to 54% of its budget.
You can hardly blame the marketing guys for that (even if the TV spots do give away the movie's kicker), but it's a gross misrepresentation of an expertly written, sensitively handled movie with two wonderful actors grabbing the chance to show something honest about a relationship gone stale.
If the GOPer says yes, the albatross has landed, and the TV and radio spots write themselves.
Beverage companies infuse their TV and radio spots with enticing sounds of liquids pouring and ice cubes clinking.
To lure in even more users, Microsoft is launching a massive advertising campaign, one that will include TV and radio spots (see one of them after the break), online ads and even posters in subway stations.
To lure in even more users, Microsoft is planning on launching a massive advertising campaign, one that will include TV and radio spots (see one of them after the break), online ads and even posters in subway stations.
In the years that followed, the group toured with David Bowie, scored several high-profile spots in TV commercials, appeared in film soundtracks and released its second album, Together We're Heavy.
The national TV advertising plan includes :15 and :30 spots on the Disney Channel, Nickelodeon, Cartoon Network, Disney XD and The Hub.
The TV in each of the 30 two- to four-bedroom spots is inconveniently tucked away to help make sure you chill out while there.
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