Lego is in talks with 20th Century Fox about making a toy set based on The Simpsons TV show as it looks to expand its string of partnerships with media franchises.

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The Simpsons made their TV debut in 1987 on Tracey Ullman's US TV sketch show.

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Fox between 1964 and 1992 and oversaw the launch of hit TV shows including Cheers and The Simpsons.

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Many programmes on Sky channels were made by Mr Murdoch's US network Fox, including one of the most successful TV shows of the past 20 years, the Simpsons.

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On Wednesday, the Hulu homepage featured photos of NBC and Fox TV shows that the network will presumably distribute, including The Simpsons, 24, My Name Is Earl, K-Ville, Friday Night Lights, Bones and the forthcoming Back To You, a new sitcom starring Kelsey Grammer and Patricia Heaton.

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Jon Hein, the creator of the Jumptheshark.com Web site -- which charts the rise and fall of TV shows and other pop culture -- says "The Simpsons" is by far the most popular topic on his Web site, and there have been rumblings that the show has leaped the fish, or at least started turning into chum.

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