In addition, TVprogrammers can provide complementary content like trivia, additional show insights, commerce or interactive gaming to extend engagement.
In short, TV viewing habits have changed radically during the last decade, but TVprogrammers and content delivery companies have not responded to these changes.
Girls grow up seeing women in powerful positions as doctors and lawyers on TV, but the media continues to promote stereotypes when it comes to programmers, often portraying them as geeky men.
Notice that in none of this platform prattle have I even mentioned the current titans that have been warring over TV for years: The cable service providers, satellite companies, even the programmers that produce and deliver the content we all love.
At stake are the viewing habits of millions of fairly affluent satellite TV viewers in a dustup that draws attention once again to the constant friction between programmers and distributors concurrent with the rise of streamed content.
The fear is that eyeballs shifting to watching TV on iPads and other tablets and away from TVs hurts measured viewership and in turn ad revenues for programmers.