Since its first national TV commercial appearance in October, Pets.com's spokespuppet has achieved a celebrity unrivaled in the dot-com branding free-for-all.

FORBES: Sock, We're Gonna Make You a Star

Writing on the Facebook page of CNN affiliate WXII-TV, Cheri Iverson said her pets have tattoos applied at local spay-and-neuter clinics.

CNN: Dog tattoos cruel or prudent?

In a surprise turn of events, there have been some reports from cat-owners that their pets have been spotted watching Dog TV.

BBC: New TV channel for dogs sets tails wagging in Israel