One of the plotlines of the series "Mad Men" is that ad agencies differed in their enthusiasm for TV, a medium that did not dominate until the 1960s.
Live TV is still valuable as an ad medium because of how a TV media buy on one of these programs can be amplified through social media which is earned, not paid media.
Gaming is a vastly different medium from TV and film right now.
Only a few years ago, pay-TV service was the primary medium for video content however this is changing now.
FORBES: Dish Faces Slew Of Issues But Stock Still Gets To $25
Management later sold its cable TV interests, before that medium exploded in value.
As a result, we are confident the UX our 2013 models will shatter all expectations and demonstrate that LG has moved the medium of Smart TV forward.
ENGADGET: LG details LCD, plasma HDTV lineup for 2013: 4K, Miracast, NFC, WiDi and more
That medium, like TV and the Tablet before it, is starting to come into its own, and companies like thatgamecompany and Mojang are starting to think about games not in relation to movies, but on their own.
FORBES: Shooting the Proscenium Arch: How People Fail to Realize Technology's Potential
There are many resources if you need to improve on the basics: classes, magazines, books, websites, TV programs, there is a medium for however you like to learn.
FORBES: 10 Reasons Strong Personal Finances Are Critical To Your Professional Career
It can surpass TV as the most popular and engaging medium of the 21st century.
Morgan began his TV career in the 1950s when the medium was in its infancy in the US, which he said allowed him "to kick the Hollywood habit of typing an actor in certain roles".
There is no point in taking any of this personally, as it tends to be a function of the commercial medium, which is to say TV and its audience.
Unlike TV advertising, which is, more or less, a mass medium, and provides minimal feedback on how it actually performs, addressable advertising can provide marketers with targeting that is better attuned to individual households.
FORBES: Guess What, Marketers? Interactive TV Is Actually Here
TV's modest start suggests that interactive television may still be a medium looking for a market.
But all of this begs the question: Is the splashy TV-style content necessary, or even desirable, on the Web, a medium that is able to lure millions of eyeballs with stuff made by amateurs?
It suggests fresh possibilities for the medium, feeding an audience that has already been trained to binge on quality TV in DVD form.
His view is the new TV is not the same as traditional TV or online, but is a mix of the two, which he believes creates a new medium all together.
His background is in music for TV and film but he has found a platform in games which lets him compose music for a new medium to a new audience.
Even though TV still remains the primary destination for advertisers, the ad revenue is getting fragmented across different cable networks and internet medium.
Many in the established media were always highly sceptical about whether local TV could be both financially viable and provide a useful public service, and believed the internet might be a better medium for local services.
BBC: Deadline passes for Glasgow and Edinburgh local TV bids
应用推荐