The celebrated 43-year-old restaurateur (with Mario Batali, a force behind Babbo and Del Posto, among others), winemaker and TV personality ("Master Chef") had long lived a calorie-rich high life when he dedicated himself to distance running, completing a New York City Marathon and shedding more than 50 pounds along the way.

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And part of the lobby had been transformed into a TV studio where David Frei, Westminster's director of public relations and on-air master of ceremonies, was doing live feeds with competing canines and their owners back to morning shows or newscasts in their home media markets.

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The development would then build a database of its canine residents and could compare poop found in verboten places with the master list and identify the culprit, a la the OJ trial or way too many TV crime shows to count.

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For example, customers can use Amazon Elastic Transcoder to convert their large high resolution "master" video files into smaller versions that are optimized for playback on websites, mobile devices, connected TV's and other video platforms.

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