In the years since, his broadcast network has continued to languish in the ratings basement, shedding another 16% of the advertiser-beloved 18- to 49-year-old demographic for the TV year ending in September.

FORBES: Media

After Gayle's appeals for lbw were turned down by Saheba, the West Indies skipper called for a second opinion and Rudi Koertzen decided the ball would have hit the wicket after watching TV replays, ending Flynn's resistance on 95.

BBC: New Kiwi era off to solid start

Coke, whose campaign features a mobile-optimized website that enlists game viewers to help decide the ending of its TV spots.

FORBES: Super Bowl Ads Bow to the Mobile Screen

Winfrey admitted to fans on Facebook that OWN hadn't found its flow because she and her staff had been too focused on ending the syndicated Oprah TV show. (Winfrey declined an interview with FORBES.) Critics argue that the issues run deeper.

FORBES: Magazine Article

The company reiterated that it will turn its TV business profitable by the fiscal year ending March 2014.

NPR: Sony Back In Black On Cheap Yen, Healthier Sales

In the future there will be ways to interact with other types of TV shows and perhaps even to choose the ending of a movie depending upon the outcome you want.

FORBES: Wireless's New Hot Spot