There were some recent TV reports about how crazy it is, even to get your kids into preschool.

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It also gives your TV a social life, letting you watch crazy stuff your friends are sharing on Facebook and Twitter.

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After just one month, the seemingly crazy app, downloaded more than 380, 000 times, had made TV advertising relevant again, and created a branded cultural phenomenon.

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How much would it hurt them if they turned on the TV and heard, instead of tributes to those lost, pundits going on about a crazy man's Facebook manifesto?

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