In addition, after connecting the mobile phone to a large-screen TV via an HDMA output connector, users can enjoy websites or captured photographs on the big screen.

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The accessory connects to iOS devices directly via the dock connector to bring live TV to consumers.

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One aspect of the campaign focused in particular on young men, even heavily promoting the new exchange on TV during Red Sox games and hosting an annual "Health Connector Day" at Fenway Park.

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There's also an HDMI port for outputting 1080p video to a TV, along with one full-size USB port, a mini-USB connector for syncing and updates, a power port and a micro-SD card slot, for adding up to 32 gigs of extra storage.

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