How will emerging technologies and user behavior around WiFi, 4G, payments, mobile commerce, social media, TV-everywhere, and so on, affect the role of the mobile operators?

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Since the TV has already established itself as a source of commerce, why not make it a payment device?

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TV, a phone-in order service and an e-commerce-enabled website.

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In addition, TV programmers can provide complementary content like trivia, additional show insights, commerce or interactive gaming to extend engagement.

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Here's a taste of the tough game Yuen plays: EchoStar claims that Gemstar offered not to sue it if it switched program guides to Gemstar's, passed 90% of advertising revenues and 75% of e-commerce revenues to Gemstar, carried all of Gemstar's TV channels and sent all its customers TV Guide magazine.

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During the live TV transmission, the website became one of the world's busiest e-commerce sites.

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