From the trolls of hashtags to the conspiracy theorists to the heart-breaking goodbyes to the politics to the loop of information turning over and over until another piece of information broke the cycle and started its own.
Creative Cloud has shortened the loop between the making of the work and the publicizing it, effectively turning productivity into a new social media metric, much as GitHub has for developers.
My test taxes the computer more than a normal user and involves keeping Wi-Fi on, cranking the screen to full brightness, turning off all power-saving features, keeping email retrieval going in the background and playing an endless loop of music.