Along with a stock symbol comes the demand to turn a profit, to control costs.

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Chief executive Kazuo Inamori, the founder of hi-tech giant Kyocera, was brought in by the government to turn around the ailing airline, long a symbol of Japan's economic success.

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Recognized as a symbol of freedom and equality, Mandela will turn 90 on July 18. iReport.com: Have you ever met Mandela?

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But on Wall Street, shares of Cheesecake, trading on the NASDAQ with the ticker symbol CAKE, are displaying sluggishness, prompting some analysts to turn sour on the once high flying stock.

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