You basically turn on a switch.

FORBES: The Cloud Is Turning Me Into...An Insurance Salesman!

When I turn on a light switch, I can imagine the chain reaction.

FORBES: The 21st Century Novel: Jaded Ibis Sees a 'Mashup'

Every time you turn a light switch on or a faucet off you interact with the market.

FORBES: Economists Aren't As Clever As They Think They Are

"You...start almost immediately to turn the switch on from a shorter-term tactical focus to a longer-term strategic focus, " he says.

WSJ: Elite Advanced Management Programs - Nondegree Courses for Experienced Executives - WSJ.com

As you pass a major landmark, your phone may switch off your music and turn on an audio recording of a person describing a landmark you're passing.

BBC: Five favourite travel apps of 2011

But the ability to turn that switch on and off perfectly for others is a little like being able to walk a tightrope, chew gum, talk on the phone and solve a math problem at the same time.

FORBES: Stanford Finds The Secret Switch For Women's Success!

By using a controller device called the WACI NX you could turn on the TV, turn on the XBOX, switch to the correct input on the TV, and send the PLAY command to XBMC all in 1 button press on your PSP.

ENGADGET: How-To Hacks finalist: Controlling your home with your PSP