Aside for his service to entrepreneurialism in the U.K., he is also known for coining the catchword "bootiful, " for the television commercials in which he described the succulent nature of his company's turkeybreast roast in a thick, Norfolk accent.
After the party ends, early for my sake, we put a big turkey in the oven (after a day of brining) breast down for extra juiciness, and cook it slowly all night.