"We applaud the TTB's conclusion that rules be based on how drinks are actually served and consumed, " said Joe McClain, president of the Beer Institute.
The TTB says health-related claims made by alcoholic drink manufacturers must be verifiable and balanced with revelations about the health risks of excessive alcohol consumption.
The decision is a temporary, first step while the Alcohol and Tobacco Trade and Tax Bureau, or TTB, continues to consider final rules on alcohol labels.