Trying too hard to differentiate yourself could get you noticed for the wrong reasons.
"The only thing that's important is not to be perceived as trying too hard, " Strauss says.
But despite the gladiatorial combat at the programme's core, trying too hard to win was frowned upon.
Jersey is trying too hard to advertise itself as a luxury tourist destination, according to one hotel owner.
Indeed, the problem might be that Google is trying too hard to transform itself into a social company.
Call it a hazard of trying too hard to compete with the Yankees.
But on the back nine, I got kind of emotional, maybe thinking too much, trying too hard to play better.
His rival Jorge Lorenzo was just trying too hard on the first corner in Australia and it all went wrong for him.
Now it's hammering him for trying too hard and showing too much.
But he is given to trying too hard to connect everything he sees with his past, making the ride bumpy at times.
These socially aware individuals are, as it were, looking around, assessing the situation and thinking that it is not worth trying too hard.
It was just a little bit of emotion, a little bit trying too hard, a little bit of trying not to let it bother us.
Piquet explained the incident away at the time that he was trying too hard, made a mistake and scraped one wall a little too closely.
Everyone in the meeting can feel the dynamics, observe the politics, see the body language and sense those who are trying too hard to be heard.
Some people are trying too hard with that varietal.
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Bristol City continued to play free-flowing football whereas at times Blackpool looked as though they were trying too hard with simple passes being overhit or going astray, although the blustery conditions did not help.
But, in examining all the proposals one cannot help but think that perhaps Bloomberg has identified an emerging culture where people are trying too hard to make city governments work better, instead of making cities themselves better places to work.
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On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.
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If The New York Times is really not trying hard enough to escape the Citadel of Stodge, Gawker is trying way too hard to be cool.
Labour's leaders in Wales have been trying hard, perhaps too hard, to downplay the significance of the report - an effort that may prove counter-productive.
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"I got the impression he was trying a little too hard in the first half, " he said.
That said, it is challenging to fill a 3800-seat house with baroque instruments, and it is understandable that he seemed to be trying a bit too hard at times.
At first, I thought there was some sort of bug in Yahoo Mail that was causing it to grab subject lines from my spam folder, since many of the messages had that trying-too-hard quality found in spam.
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But are they being too hard on angel investors trying to find the next big thing?
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