Idea is then free to innovate, to try modern designs, to reach out for something new and exciting.

FORBES: Segmentating On Fear And Lust

They try to work out who is willing to pay more for something than others will then engineer matters so that they can indeed get them to pay more.

FORBES: The Importance Of The First Sale Doctrine

They can also try to improve things for the long-term by going out and acquiring something.

FORBES: IBM's Sam Palmisano Leads Wal-Mart and Microsoft In Stock Buyback Frenzy