Claire and Ray then leave national service, join rival cosmetic firms, and try to steal the formula for an important new product.

NEWYORKER: Duplicity

Many startups have to maintain a focused product just to convince a new audience to try something foreign.

ENGADGET

However, one of the most successful ways we have brought new snackers into the franchise has simply been to have them try the product.

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From the try-out phase, startup needs to quickly move on to entrench the new users by making the product progressively useful and addictive.

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But, like Apple, HP is essentially a product-centric company that needed to grow a service platform onto its products rather than try entering new market segments with products it clearly did not understand.

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