This is superior to the old self-report system associated with badges because now a potential employer can verify the authenticity of badge information through a third party system rather than just by trusting the applicant.

FORBES: Badges Lend Gravitas To Free Education Revolution

The challenge is to "create more positive attitudes and make health care providers and the health care system feel like a safe and trusting place, " she said.

CNN: Gaps found in young people's sex knowledge

Instead, it's taken place because the benefits of trust--that is, of being trusting and of being trustworthy--are potentially immense and because a successful market system teaches people to recognize those benefits.

FORBES: A Virtuous Cycle