Moda is trying to gain a competitive advantage by using the advance information they glean from trunk show sales.
WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013
For example, last week there was a trunk show for Gianbattista Valli and other trunk shows are planned for the coming weeks.
FORBES: Saks Fifth Avenue -- CEO Upbeat Reflects Exciting Merchandise in Stores
She helped to launch the CHCF's young professionals group and most recently helped to host a luncheon and trunk show for the nonprofit.
For example, if customers already bought a particular brown Isabel Marant boot during the trunk show, Moda can plan accordingly as they stock their boutique.
WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013
It also incorporated a trunk show where clients can order pieces right away and they also showed their sumptuous made-to-order clothing and black leather collections.
"I had always heard stories of the annual Oscar de la Renta trunk show that would do millions of dollars in a day, " Santo Domingo says.
WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013
Between 2006's "Heart of Gold, " 2009's "Neil Young Trunk Show" and now, "Journeys, " they've completed a trilogy of feature-length films that capture different phases of Young's work.
CNN: Q&A: Jonathan Demme on the making of 'Neil Young Journeys'
On Friday he participated in a trunk show hosted by a family-owned department store, Gwynn's of Mount Pleasant, where he would like to see his clothes sold, he said.
While this means that customers who missed the Rochas coat during the trunk show might be able to find it on the site months later, during the normal fall shopping season, it also means that Moda needs to buy, store and sell a large inventory of clothing, just like a department store or Net-a-Porter.
WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013
This puts the pressure on Moda's artistic director, Taylor Tomasi Hill, and its director of designer ready-to-wear, Indre Rockefeller, who must calibrate the orders during the frenzied selling period immediately following the runway show, while the online trunk shows take place nearly simultaneously.
WSJ: The Ladies Behind Moda Operandi | WSJ. Magazine May 2013
应用推荐