True to perception, 13% of these comments were positively gushy about Duke's players, its coach Mike Krzyzewski, its quirky arena (Cameron Indoor Stadium), its rabid fans (the Cameron Crazies) and the SAT scores these fans may have attained.

WSJ: Dick Vitale's Crush on Duke: A Scorecard

If that's not true, why is that perception there?

WHITEHOUSE: Press Briefing

This distinction might sound like Apple is staying away from true product placement, but consumer perception might suggest otherwise.

FORBES: Apple And Netflix Team Up For Unofficial Product Placement

This comedy of generosity, money lust, and skewed perception is based on a true story.

NEWYORKER: Funny and Funnier

Whether or not those things are true does not matter if there is a perception of truth to them.

FORBES: Women Finding Balance in Remote Work Arrangements

Fortunately, surviving collections of objects curated at the Museo del Oro in Bogota and British Museum in London can provide an insight into these different perspectives on material value and human perception and most importantly tell the true story behind the myths of El Dorado.

BBC: El Dorado: The truth behind the myth

Despite the perception of big business being environmentally profligate, the opposite is increasingly true.

CNN: Green designs that don't cost the Earth

"The perception is, 'She's going to make her dream come true, '" says Ms. Rush, who has been busy with puppet gigs since moving here in September.

WSJ: NYC Dreams, Funded by Friends

If it creates the perception among Spain's creditors that the Spanish government has secretly recognised that it cannot afford the true costs of strengthening Spain's banks, Spain will find it even harder to borrow.

BBC: No magic potion for eurozone banks