That may be true but it is not easy to sell a counterfactual on the stump (as the first President Bush learned).

ECONOMIST: Barack Obama and the Republicans

True packaging innovation is not easy to come by, especially when consumers, for hundreds of years, have been conditioned to view quality in a certain set way.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

The true financial performance of the firm is not easy to pin down, not least due to frequent surprise provisions in its accounts.

ECONOMIST: Europe's defence industry

Any endorsement you receive that you feel is not true or associates you with someone you prefer not to be associated with is also easy to hide.

FORBES: By Eve Mayer (previously Orsburn)

The struggle to achieve true peace and democracy in Cambodia will not be easy.

CENTERFORSECURITYPOLICY: Giving Peace A Chance In Cambodia: A Primer For US Policy

True enough, to be sure, but not all that easy.

FORBES: Connect