But being based outside London's music industry gives him a different perspective on the current wave of acoustic troubadours.

BBC: What is it about sensitive boys with guitars?

He was born in Assisi in 1181 or 1182, the son of a rich cloth merchant, and he enjoyed a carefree adolescence and youth, particularly with troubadours.

CNN: St. Francis of Assisi: 'A great, great figure in the church'

Now that the heavy lid of technology has been lifted so we (finally) have ample bandwidth, a multitude of screens (computers, tablets, phones, ultra-thin LED screens), and a cheering audience, it all boils down to a single element that has been with us since troubadours sat down to play madrigals: Great Content.

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