As always happens in such cases, there are some opposite numbers to those short sellers: value investors looking to buy a cheap stock unfairly trodden down by Mr. Market.

FORBES: An Improbable Thanksgiving Day Rally In RIM Stock: Should You Now Feast Too?

Both have a deep connection with the down-trodden masses.

BBC: Malema and Zuma battle for the ANC's soul

The grapes are trodden within it and the juice that flows out is channelled down wooden pipes into holes in the cellar floor.

BBC: Discovering wine in Georgia