He mixes it up with conjurers, tricksters and illusionists, skilled magicians who can alter our perception and seemingly shift the laws of nature before our very eyes.
Of course, most folks claimed that their primary intentions were to "spare others' feelings, " but we're not so sure these tricksters didn't start lying to the surveyors.
"It is not right that consumers who don't have the mental capacity to fend off tricksters should have to pay the price, " said Teresa Perchard, director of policy at Citizens Advice.