The most surprising part, is it's a trick that normally secretive Apple Chief Executive Steve Jobs has shared again and again with the press--and his competitors.

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The trick, says Robert Baldock, chief executive of Data Distilleries, a privately owned Dutch company, is to analyse customer behaviour in advance, so that a personalised offer can be made with a good chance that it will be accepted.

ECONOMIST: Enterprise software

Chief Justice Roberts used every legal trick at his disposal to assemble a majority to find the individual mandate at the heart of the Affordable Care Act is constitutional.

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