Other Website Follies: Trenitalia.com speaks Italian when it comes to departure and arrival cities.

FORBES: Rating Italy's High-Speed Trains: Frecciarossa vs. Italo

Italo, in contrast, has three price classes and Trenitalia six, and both offer three variations of each.

FORBES: Rating Italy's High-Speed Trains: Frecciarossa vs. Italo

My one caveat is that sometimes there are deals hiding in those byzantine Italo and Trenitalia fare structures.

FORBES: Rating Italy's High-Speed Trains: Frecciarossa vs. Italo

This is a case where competition works as it should: in anticipation, Trenitalia has also been upgrading its product as well.

FORBES: Italian Travelers: Don't Miss Europe's Newest High-Speed Train

Trenitalia, Italy's state railway operator, suspended train service from Bologna, and a friendly soccer match between Italy and Luxembourg in Parma was canceled.

WSJ: At Least 16 Dead in Latest Italy Quake

"It's an opportunity for the consumer, " says Trenitalia's Emanuele Carando.

CNN: 'Ferrari' train driving high-speed rail renaissance

Some railway routes were affected by the earthquake, but Trenitalia, the Italian train system, said late Tuesday afternoon that all had been reopened and that train service was returning to normal.

CNN: Another deadly earthquake shakes northern Italy

But Trenitalia was ready for Italo's arrival.

CNN: 'Ferrari' train driving high-speed rail renaissance

Same goes for Trenitalia.

FORBES: Rating Italy's High-Speed Trains: Frecciarossa vs. Italo