Its jewelry can also be found in trendy multi-brand stores, such as Colette in Paris, and Restir in Tokyo.

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And outside of its trendy Blue Moon brand, Molson Coors had also largely missed out on the one promising growth outlet for the North American market: upscale premium microbrews.

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After becoming the youngest boss of a publicly listed German company when he took over Puma in 1993, he transformed the firm from a near-bankrupt plimsoll-maker into a trendy high-street brand.

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But the chocolate that Emmy Award winning Today Show co-host Hoda Kotb picked as her favorite thing was not a new, trendy, or self-important brand.

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