The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
Connect with trendsetters, thought leaders and of course your fellow entrepreneurs in your niche.
Tomlinson's clients are generally trendsetters, people go to him with a specific goal they want to achieve.
These trendsetters may help change the workplace environment, swaying more companies to offer flexible options and childcare.
New-economy trendsetters such as Bill Gates, Michael Dell and Larry Ellison have all been seen looking dapper.
When ponchos started reappearing on trendsetters in early January 2004, Chang had them in stores in 45 days.
Watson is even trying merchandise tie-ins with record companies to link Sunglasss image to trendsetters in the entertainment world.
But if the hoteliers flocking to the borough have their way, Kings County will soon swarm with a very different group of trendsetters: the ones wearing suits.
For other trendsetters, leading is a question of following--following their passions.
Japanese truck drivers, in fact, have been mobile-phone trendsetters, relying on the phones to call headquarters instead of searching for big-rig parking spaces next to public telephones.
When Bill Clinton returned to Texas for his own presidential run, they frequented Guero's Taco Bar in Austin's funky South Congress Avenue neighborhood, which trendsetters like to call SoCo.
We New Yorkers like to think of ourselves as trendsetters, as being ahead of the curve and as a group of people who try out new things before others do.
The transforming designs have been very successful in capturing the likes of style trendsetters Carmelo Anthony, Lady Gaga, Beyonce, and even the cult eyewear guru, Sir Elton John.
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Today, companies must also capture the strategies and viewpoints of everyone who is not a customer: prospects, business partners, competitors, economists, trendsetters, and anyone else who may influence their business or industry.
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In doing so, Hispanic consumers have become super-trendsetters.
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Celebrity endorsements, no longer confined to broadcast or print ads, are easily found these days courtesy of the Internet at such places as Coolspotters, a website focused on fashion, products, and brands used by celebrities and trendsetters.
Todd, through his Ugg connections, helped Hunter land mentions and features in such magazines as Grazia in the U.K. and Vogue in the U.S. The brand also benefited when trendsetters started wearing jeans and tights tucked inside their boots.
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